(Exif II* p R J Z l t ( 1 | 2 ; i $ Jude Law Partners with Lexus to live "The Life RX". Lexus Europe today announced a creative collaboration with Hollywood actor and producer Jude Law to launch the "The Life RX". The campaign is designed to amplify the brand's spectacular new luxury SUV, the 2016 Lexus RX. It will bring to life a fast paced and exciting lifestyle; one with sophistication and edge in which the driver decides what is possible. The announcement marks the start of a unique collaboration that will encompass the worlds of luxury, experience and craftsmanship. Jude Law will work with Lexus in a truly integrated fashion, allowing consumers to immerse themselves and be immersed in 'The Life RX' through interactive videography and theatre. He will also star in a TV commercial, shot on the glamorous French Riviera and in the beautiful hills of the Italian Fiuggi region. Speaking about the campaign Jude Law said: "I love driving and the escapism that comes with it. The concept of 'The Life RX' was such an interesting one, as it's true that the right car can give you the keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore." TV Advert - https://youtu.be/qF9NTslNGpY Behind The Scenes Short Film - https://youtu.be/jbzF-E5Hohw
Pictured: Jude Law
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Picture by: Lexus / Splash News
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